Why Men’s Black Titanium Rings Are Such a Hot Commodity

As someone who closely follows the latest trends in men’s fashion, I am rarely surprised by the choices men make. Guys are known for taking a lot longer than women to embrace something new, but there is one recent exception to this rule. It is the phenomenal rise of Black Titanium Rings to "rock star" status in the world of men’s jewelry.



First, let me point out that as a gender, men are reticent about their feelings on jewelry. It’s rare to overhear a conversation between a few guys about the new black titanium ring they just bought. You’re more likely to hear them dissect every play from last night’s football game or trade stories about their favorite cars. So what’s driving this trend and making these black fashion rings a "must have"?



The simple fact is that titanium is known as one of the strongest and most durable metals on earth. It is lightweight, hypoallergenic and relatively inexpensive, making it an excellent alternative to gold and platinum. Because titanium is known as an ‘industrial metal", it just seems more masculine and practical than traditional jewelry. It is also a great choice for men who work with their hands because it doesn’t dent or scratch like gold and silver. Simply put, this space-age metal is quickly becoming a favorite choice for men’s fashion rings and alternative wedding bands.



Black titanium rings are a relative newcomer to jewelry styles for men, but these metal bands have been breaking sales records for many jewelers lately. One jeweler explains it this way: "For men who are looking for something a little different, black titanium rings are the perfect fit. They make a statement without being overly self-conscious, and my customers like how manly they look on the hand. Even men who come in looking for a more traditional wedding band often leave with a black titanium ring."



Men who want a black ring choose black titanium rings because the color doesn’t chip or fade. Unlike black PVD-coated rings, black titanium uses a unique anodizing process that pushes the black coloring far beneath the surface of the metal. This means your titanium ring will last much longer than other black rings. But beyond all the practical reasons to wear black titanium rings; men like to wear them because they are lightweight, comfortable, and look terrific on the hand.



Some of the best selling black titanium rings can be found online at sites like JustMensRings.com. Like most online jewelers, JustMensRings.com is seeing customers buy black titanium rings for men as both alternative wedding bands and fashion rings.



According to owner Roy Devine, the most popular design is a black titanium band with a contrasting gray titanium center band. A similar version is a black titanium wedding band with natural gray titanium edges. Both of these rings are available for under $50.



By Susan Peiffer

peiffer22@comcast.net